The Content Management System (CMS) enables the delivery of rich media including pod casts, videos and blogs to the reader's phone. The Content Relationship Management system tracks usability status, including the user's location, reading preferences and preferred device type. This is very much a consumer focused strategy - something the publishing world is lacking in comparison to the methods used by its competitors. Link.me can therefore be used to create, manage and disseminate content that is highly relevant to its users' reading habits. Knowing that a user is a consumer of a certain type of book, using a particular type of device in a specific location will enable link.me to send out relevant messages to tailor to each user's personal tastes and reading experience. This will include information about author activities, tour dates, literary festivals and so on. There is a huge potential here to find out as much about the reader as is necessary to profile the right kind of books to the right kind of people, to increase author exposure and also publisher exposure, building the relationship between those who produce the books and those who read them. The accessibility element of the link.me concept is the reason that this could be a huge success. People want information at speed, at ease and on the go - this is a way to target reading audiences in this interactive manner, to build up an understanding of what the user wants and how to cater for this.
Link.Me is currently working with Hachette, Macmillan, HarperCollins, McGraw-Hill, Penguin, and Random House. This is an exciting time for the publishing industry, and I am very keen to see how this interactive development takes hold. Direct marketing strategies are the way forward in this industry - finding out what the reader wants and producing the content to match.
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